Aardvark Records, Inc.
Aardvark was incorporated in Austin, TX in August 1997 by Barry Simon. Barry was a member of the band Blue Cartoon and had a primary motivation to promote the efforts of their band. However, the label does produce and promote other artists in a variety of genres to fill out the Aardvark catalog, which now boasts 13 titles by 6 different artists.
Aardvark's business model is geared towards somewhat cooperative efforts between artist and label. There are no artist advances to be given out or world tours to sponsor, but Aardvark does provide captive recording services and bears the cost of artwork and CD manufacturing for those artists that the label chooses to support. Promotion is done primarily via the Internet, local and world-wide magazines, and radio where possible.